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4 reasons why market research reports should not be shared on e-mail

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  Though, e-mail is the most common method used by market research companies for sharing of their reports with their client, but do you know it is not a secure & reliable way. Read further to learn why…. Unarguably, e-mail is one of the most common method used by the market research companies for sharing their research reports. And why not! After all it's convenient, it’s fast, it's easy, and moreover it’s inexpensive. But, is this really a secure and reliable way? Definitely ‘NOT’; as email is not encrypted and so there are high chances of data breach, and thus should be avoided whenever you are sharing any kind of sensitive or confidential reports, information and documents, whether written in the body or as an attachment. Although you need credentials to log in and access the e-mail, but not to forget that e-mail is by default sent from server to server that can be read by anyone while getting transferred. As per a report by Egres...