3 key reasons why a market research company should seek a digital rights management to protect their IP : Ameva Tech
With the rapid growth of internet along with plethora of increasing number of file sharing tools at disposal, the market research companies have become significantly exposed to data misuse (breach/leak), illegitimate re-selling coupled with unauthorized share that give access to their copyright-protected data or work property. This leads to lost efforts and revenue loss, highlighting the critical need for a way to protect and control the access to the Intellectual Property (IP). As per Ponemon Institute report, "in the past two years, 53% of organizations have experienced at least one data breach caused by a third party.” Considering this, Market Research Company or Data Intelligence Companies should absolutely consider implementing a Digital Rights Management (DRM) solution into their business. This will not only eliminate any kind of risks related to the high-value copyrighted content, but will also let you build meaningful partnerships without worrying around data security. W...